BBC: Some women at this year's Consumer Electronics Show in Las Vegas have expressed their frustration at the scantily-clad "booth babes" hired by some companies to promote their stalls.
The BBC's Matt Danzico investigates whether this practice is an effective marketing strategy or a reflection on gender relations in technology.
N10: Annual tech industry expo the Consumer Electronics Show (CES) has just wrapped, introducing a slew of 2012's best new high-tech gadgets, apps and online services. But having absorbed the conference's record 20,000 new product debuts, provided courtesy of 3100 companies who demoed across a record-breaking 1.861 million net square feet of exhibition space, we're still left with more questions than answers. Chief among them: With launches in key categories like smartphones and tablet PCs largely taking a backseat to thinner connected TVs and expanding cloud multimedia services, does the show still remain relevant for entrepreneurs and small business owners?
Icrontic writes:
"CES 2012 is over, but the faded memories reveal the things that stick out the most in our heads: The things we loved at CES."
I have pretty much seen all the highlights already posted on here. Not much has been missed really.
News10: While all-in-one PCs aren't exactly high on the wish lists of mainstream PC gamers, Lenovo rep Michael Littler believes his company's IdeaCenter B540 might do the trick.
Wow I guess some people don't deserve to be at CES if the "Booth Babes" are the only thing they find interesting. Come on if I can sit down to watch a television show and see an attractive woman in a white bikini on the beach shilling away for maxi pads and a guy sailing a boat dropping Viagra every other commercial "Booth Babes" are just fine. Heck sex sells and some guys wouldn't even do a double look at some tech if a hot babe wasn't dancing in front of it!
Nothing wrong with it at all.
But of course your in America, so heaven forbid you "offend" someone.
Also...your kind of in Vegas, what are expecting?
Women empowerment!!! WOOT!!! Wait... would that mean no more booth babes?
Everyone has different interests and abilities that help land them jobs. This particular job is helping some women make a living.
It takes all types of people to run a technology show. From admin, to security, custodial staff, booth attendents (with whatever degree of attractiveness), PR/Marketing, Sales, IT, CEOs, etc.
I can't help but think that jealousy plays a role in this video which confuses degradation to it's own reverse discrimination.
To me its like having some cake and getting to eat it too! @Lelldorianx you cant tell me someone is forcing these women to put on skimpy outfits, (that by the way mimick what they wear out to the clubs after work)and stand so that men can objectify them.These women CHOOSE this job, the job dosnt choose them. Whats next no cheerleaders in football?